Monday, December 7, 2009

Aamir finds news ways to promote 3 Idiots


Earlier Aamir had decided the look and clothes for Rang De Basanti and Ghajini. Now, Mr. Perfectionist has done the same for Vidhu Vinod Chopra’s 3 Idiots.

While the team was busy discussing marketing and promotional strategy, this cool dude had finished designing nearly ten T-shirts for himself and his co-stars.
“Between shots, Aamir would sometimes doodle on the pad. Some of these doodles were amazing and complimented the theme of the film. Everyone who saw the designs loved them. And Aamir came up with the idea of launching his designer range of Ts. He has a knack of connecting with the youth. The T-shirts mirror a funky attitude and an irreverent outspokenness,” said one of the sources.
Aamir’s design was showcased on the ramp recently at Phoenix Mill. Pantaloon launched a fashion show to display the all new ‘3 Idiots’ clothing - The Doodle Collection.
The lead actors Aamir, Madhavan and Sharman Joshi walked the ramp in Aamir’s designer Tees. Aamir spoke, “I want to motivate people to become idiots. We doodle all our lives. I did it during rehearsals, on scripts and when I was bored and now it’s on T-shirts like the one I am wearing.” He has also doodled for shoes and on a good-humoured note Aamir said, “If you don't like anyone just throw the shoes from this collection at them. The shoes that have been designed by me will definitely hit them on the spot.”

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